The first step of marketing a new service offered by a business is typically adding it to an existing website. Two common mistakes that home inspectors and property management companies make when adding commercial property inspections to their existing website include: only adding a bullet point, small paragraph, or picture indicating that they offer commercial…
CCPIA grants members a non-exclusive, non-transferable worldwide license to all of its inspection images that display copyright ©CCPIA.org, as long as they remain a member of CCPIA. Many of these images are found within CCPIA’s online courses, articles, and in-person training presentations. CCPIA also provides members with an opportunity to order inspection images based on…
Members of the Certified Commercial Property Inspectors Association (CCPIA) receive a custom one-page profile free with their membership. This one-page profile will have the following features customized to your commercial business: Business logo placement Business name and contact information Inspector’s name Inspector’s credentials and brief bio Map of service area Description of service area Description…
CCPIA’s free custom one-page profile is designed with a single purpose in mind: To generate commercial inspection business for the inspector. Typically, a visitor will spend a few seconds scanning your site and making a crucial decision – whether or not to: contact you; click on something; or leave and visit your competitor’s website. Internet…
NOTE: A good precursor to using the marketing one-sheets is reading CCPIA’s article: Free Marketing One-Sheets for Commercial Inspection Services. It provides some tips on how to use them. Get Started To get started, read the one-sheets available and develop a plan. If you’re going to use the customizable one-sheets, have a .PNG of your…
As a professional commercial property inspector, you know how important it is to have a website that not only represents your business accurately but also attracts relevant visitors. That’s where blogging and SEO (search engine optimization) come in. Why Optimize? It’s important to keep SEO in mind when writing any sort of web content. CCPIA…
Instructions Click the graphic to enlarge. Scroll left or right to view all graphics. Right click and save image as to download. Ready-to-Use These ready-to-use graphics may be downloaded directly from our website and posted to your social media accounts, inspection company website, and email blasts, and any other marketing and advertising medium within seconds.…
This certificate states that you are a member in good standing and have met CCPIA’s membership requirements. For information about the membership requirements, visit Become a Certified Commercial Property Inspector. Provide potential clients a copy of your CCPIA certificate with your inspection proposal or include it in your marketing material and website. It assures that…
We live in a search-happy world. A large portion of your potential customers are already in the habit of researching a company online before even considering contacting them. So, don’t worry – it’s not just you. This is true for everything from pizza places and ice cream shops to gyms, banks, realtors and, yes, commercial…
In our digital world, the experience your customers share online about their interaction with your commercial property inspection business will determine your online reputation. The pervasiveness of social media, online directories and sharing apps have made online reviews an extremely influential marketing resource. Positive reviews can help your business flourish, while negative reviews could damage…
Making the decision to become a commercial property inspector is a great move to expand your career in an important and growing industry. When adding commercial inspections to the other services you offer, you must change your mindset and marketing strategy in order to be successful. Commercial inspection clientele consists mostly of business professionals and…
Who performs commercial inspections? The commercial inspection market is a huge and largely untapped source of revenue for individual property inspectors. Commercial inspections are generally performed by either engineers and architects, or by inspection companies that offer commercial inspections in addition to residential inspections. Engineers and architects are typically single-discipline individuals who can only provide…