Whether starting a new standalone business for commercial property inspections or building a commercial division within an existing company, it is important to develop and work with a business plan. Established companies should revisit plans annually, at minimum, to assess strengths and weaknesses as the business evolves and alter their course if needed. Many inspectors…
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Here are some step-by-step instructions for handling calls from prospective clients. Think of it as a guide for landing business. It requires you to devote time and resources to your business protocols and marketing efforts to find success, such as: creating and distributing marketing collateral; building relationships; and knocking on doors. Consider this scenario: The…
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CCPIA’s Commercial Property Inspection Image Gallery contains technical renderings of commercial building systems and components, as well as illustrations related to building codes. The gallery also contains other useful informational and marketing images for inspectors. The gallery allows users to browse and search various categories. Members will find the images featured in CCPIA’s online courses,…
To better understand PPC advertising, you should first become familiar with its basic features. This article covers everything in relation to Google AdWords, but most of these principles also apply to other marketing channels. We’ll cover the following topics: Campaigns and Ad Groups Types of Ads CPC Bid Quality Score Ad Rank Keywords Reaching Your…
Digital marketing is an essential part of getting new business. It offers benefits to new and experienced commercial property inspection companies. Some digital marketing methods require a significant amount of time to see a return, while the benefits of PPC advertising campaigns can be seen in a short amount of time, if done correctly. PPC…
If you don’t already have custom marketing materials, or if your current materials need to be revamped, remember that members of CCPIA can take advantage of free design services through InterNACHI®, including your logo, business cards, flyers, vehicle magnets, and other promotional items. Add your custom marketing material to CCPIA’s Commercial Property Inspection Marketing Set.
First, you must decide whether you’ll offer commercial property inspections by expanding the scope of your existing company’s services, or whether you should incorporate a sister company specifically for commercial property inspections. There are pros and cons to each option, and the structure that you ultimately choose will significantly affect your marketing strategy and reach.…
Who Can Perform a Commercial Property Inspection? This video discusses how all commercial property inspections are unique and covers three basic approaches that the commercial property inspector can take based on: the single inspector; the team inspector; and experts or specialty consultants. Although it is important to understand the three basic approaches to an inspection,…
Your service area comes into play in many aspects of your business, from marketing and advertising to pricing and fees. Service area parameters differ significantly by specific locations in the country, as well as an individual business based on: travel distance preferences; desire to be busy with commercial projects; existing inspection capabilities; and team member…
Are you looking for the most straightforward way to market your services? Get CCPIA’s Commercial Property Inspector Marketing Set, which includes: 25 Folders 25 “What to Expect” Flyers 25 “About Our Procedure” Flyers 25 “Types of Properties We Inspect” Flyers 25 “How to Prepare for a Commercial Property Inspection” Flyers As taught in CCPIA’s Commercial…