To better understand PPC advertising, you should first become familiar with its basic features. This article covers everything in relation to Google AdWords, but most of these principles also apply to other marketing channels. We’ll cover the following topics: Campaigns and Ad Groups Types of Ads CPC Bid Quality Score Ad Rank Keywords Reaching Your…
Digital marketing is an essential part of getting new business. It offers benefits to new and experienced commercial property inspection companies. Some digital marketing methods require a significant amount of time to see a return, while the benefits of PPC advertising campaigns can be seen in a short amount of time, if done correctly. PPC…
If you don’t already have custom marketing materials, or if your current materials need to be revamped, remember that members of CCPIA can take advantage of free design services through InterNACHI®, including your logo, business cards, flyers, vehicle magnets, and other promotional items. Add your custom marketing material to CCPIA’s Commercial Property Inspection Marketing Set.
First, you must decide whether you’ll offer commercial property inspections by expanding the scope of your existing company’s services, or whether you should incorporate a sister company specifically for commercial property inspections. There are pros and cons to each option, and the structure that you ultimately choose will significantly affect your marketing strategy and reach.…
Who Can Perform a Commercial Property Inspection? This video discusses how all commercial property inspections are unique and covers three basic approaches that the commercial property inspector can take based on: the single inspector; the team inspector; and experts or specialty consultants. Although it is important to understand the three basic approaches to an inspection,…
Your service area comes into play in many aspects of your business, from marketing and advertising to pricing and fees. Service area parameters differ significantly by specific locations in the country, as well as an individual business based on: travel distance preferences; desire to be busy with commercial projects; existing inspection capabilities; and team member…
Are you looking for the most straightforward way to market your services? Get CCPIA’s Commercial Property Inspector Marketing Set, which includes: 25 Folders 25 “What to Expect” Flyers 25 “About Our Procedure” Flyers 25 “Types of Properties We Inspect” Flyers 25 “How to Prepare for a Commercial Property Inspection” Flyers As taught in CCPIA’s Commercial…
The first step of marketing a new service offered by a business is typically adding it to an existing website. Two common mistakes that home inspectors and property management companies make when adding commercial property inspections to their existing website include: only adding a bullet point, small paragraph, or picture indicating that they offer commercial…
CCPIA grants members a non-exclusive, non-transferable worldwide license to all of its inspection images that display copyright ©CCPIA.org, as long as they remain a member of CCPIA. Many of these images are found within CCPIA’s online courses, articles, and in-person training presentations. CCPIA also provides members with an opportunity to order inspection images based on…
Members of the Certified Commercial Property Inspectors Association (CCPIA) receive a custom one-page profile free with their membership. This one-page profile will have the following features customized to your commercial business: Business logo placement Business name and contact information Inspector’s name Inspector’s credentials and brief bio Custom-branded video Map of service area Description of service…
CCPIA’s free custom one-page profile is designed with a single purpose in mind: To generate commercial inspection business for the inspector. Typically, a visitor will spend a few seconds scanning your site and making a crucial decision – whether or not to: contact you; click on something; or leave and visit your competitor’s website. Internet…
NOTE: A good precursor to using the marketing one-sheets is reading CCPIA’s article: Free Marketing One-Sheets for Commercial Inspection Services. It provides some tips on how to use them. Get Started To get started, read the one-sheets available and develop a plan. If you’re going to use the customizable one-sheets, have a .PNG of your…