CCPIA Videos - Certified Commercial Property Inspectors Association

A free monthly virtual meeting for inspectors nationwide to exchange ideas, discuss business development strategies, and explore industry opportunities.

Open to all—join the next one! Visit the Commercial Property Inspection Training Calendar to register.

AUGUST 2025 HIGHLIGHTS:

This month’s roundtable was led by Rob Claus and delivered actionable insights on internet marketing strategies, lead tracking, payment collection, and large project acquisition for commercial property inspectors.

Third-Party Internet Marketing: Finding the Right Fit

Not all marketing firms understand the commercial property inspection industry. Success requires understanding your unique business needs and maintaining flexibility in your advertising approach. Sometimes the most obscure keywords can generate quality leads. The group emphasized taking a broad, diversified approach rather than putting all marketing dollars in one basket.

Consider: What’s been your experience with marketing agencies that specialize versus those that don’t?

Cost Per Lead: Essential Metric or Marketing Distraction?

Opinions were divided on whether tracking cost per lead is worth the effort. While some view it as crucial for ROI analysis, others noted the difficulty in attribution, particularly when leads come from multiple touch points. The consensus: a solid marketing plan with proper budgeting can account for these variables without obsessing over tracking every dollar.

Consider: How do you measure marketing success in your business?

Getting Paid Promptly: Standard Business Practice

As B2B service providers, commercial inspectors should expect timely payment just like any other professional service. The group reinforced that requesting payment at time of service or before report release is standard business practice, not an unreasonable demand.

Consider: What payment terms work best for your client relationships?

Researching Large Projects: Due Diligence Before Pricing

A member presented a substantial association opportunity, seeking pricing guidance. Rather than jumping to numbers, the group emphasized the importance of thorough research before the initial interview call. Understanding the client’s expectations, project scope, and decision-making process should drive your fee strategy presentation.

Consider: What’s your process for qualifying large opportunities before investing time in proposals?

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