CCPIA Videos - Certified Commercial Property Inspectors Association

Building Your Business with CCPIA® is a monthly video and podcast series featuring leading voices in the commercial property inspection industry. Each episode delivers insight and guidance while breaking down key trends and educational topics. 

Episode #29 — January 5, 2026:

What commercial property inspectors need to know about SEO (Part 2)

In this episode, host Rob Claus welcomes back Paige Wiese, founder and CEO of Tree Ring Digital, a marketing agency specializing in high-performance websites and digital strategies for service-based businesses.

Paige returns for a deep dive into SEO basics every commercial property inspector should understand. This conversation cuts through the technical jargon to focus on what actually matters for getting your inspection business found online.

To see Part 1, where website fundamentals and digital asset ownership are covered, click here to watch Episode #27.

  • SEO Demystified for Inspectors: Most commercial property inspectors excel at assessing buildings but feel lost when it comes to SEO. Paige breaks down what search engine optimization (SEO) actually means and why understanding the basics is essential for getting your phone to ring.
  • The Placeholder Website Problem: Learn why so many inspection websites fail as business tools, and how to transform your website from a digital business card into an actual lead-generating employee.
  • Your Website as Your Digital Handshake: Before a potential client ever picks up the phone, they’re evaluating you online. Learn how your website builds trust and credibility with commercial clients, and the elements to implement that make prospects feel confident about choosing you over competitors.
  • Design Best Practices and Common Mistakes: Are there design choices that actively hurt your SEO? Paige walks through the critical design considerations that should never be skipped and the common mistakes that can tank your search visibility, even if your site looks professional.
  • The Keyword Strategy That Actually Works: Learn how to strategically incorporate keywords that help search engines find your site, understand what you do, and recognize your business as trustworthy and active, all without making your content read like a robot wrote it.
  • Fresh Content and the Rankings Reward: Search engines reward websites that regularly publish new content with higher rankings. Paige addresses the real question: how do you balance the time and cost of creating fresh content against the potential return, and what’s the minimum effort that actually moves the needle
  • SEO Mistakes Costing You Jobs: The episode wraps with the most common SEO mistakes inspectors make when developing their digital strategy, and how to avoid the pitfalls that keep your business invisible to potential clients actively searching for your services.

Interested in learning more or working with Tree Ring Digital? Access the free Digital Asset Assessment Checklist on their website.

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