CCPIA Videos - Certified Commercial Property Inspectors Association

Building Your Business with CCPIA® is a monthly video and podcast series featuring leading voices in the commercial property inspection industry. Each episode delivers insight and guidance while breaking down key trends and educational topics. 

Episode #27 — November 11, 2025:

Making your website work as a lead-generating employee while you inspect properties.

In this episode, host Rob Claus welcomes Paige Wiese, founder and CEO of Tree Ring Digital, a marketing agency specializing in high-performance websites and digital strategies for service-based businesses.

With over 16 years helping businesses strengthen their online visibility, Paige has worked extensively with the inspection industry through her long-standing relationships with InterNACHI® and CCPIA®, where she’s helped develop digital best practices and resources that actually work for inspection firms.

  • The Two-Form Strategy: Stop losing leads with confusing contact forms. Paige explains why your “Request an Inspection” form and general contact form should be completely separate, and how this simple change can help you capture jobs before competitors who make clients play phone tag.
  • The Residential Marketing Trap: Inspectors transitioning to commercial often make a critical mistake, they completely drop their residential messaging when business is good. Paige reveals why this kills your search rankings and how to balance both markets without diluting your commercial positioning.
  • Digital Asset Ownership Reality Check: Paige shares real examples of inspectors who lost hundreds of five-star reviews when switching software, couldn’t access their own websites after a vendor disappeared, and watched domain names expire, costing $2,500 just to buy back a $25 asset. She explains why knowing who controls your logins, reviews, and customer data affects both daily operations and business sale value.
  • The Name Search Test: Forget worrying about ranking for “commercial inspector near me” at first. Paige explains why your priority should be what appears when someone types your business name into Google, and how referral-based businesses die when prospects can’t validate your credibility online.
  • AI as Your Marketing Research Assistant, Not Writer: Paige reveals an unexpected way to use AI that has nothing to do with writing content. She explains how inspectors can leverage AI to understand what clients really want and preemptively answer their questions before they even ask or when they ask in the digital landscape.

Interested in learning more or working with Tree Ring Digital? Access the free Digital Asset Assessment Checklist on their website.

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