You can have the most beautiful website on the Internet for your commercial property inspection business, but if no one can find it, what purpose does it serve?
Search engine optimization (SEO) is the concept of increasing the number of relevant visitors to your website by ensuring that your content is useful and easy to find. These concepts will help your page be one of the first ones to come up when people are searching for services like yours.
SEO Is Crucial for Your Website
When you want to find something online, you enter a question or topic into the search navigation bar. Search engines have an ever-changing algorithm (robot) that determines which web pages will best fit what you are looking for.
Let’s say you are trying to help your child with a report on snakes, and you type in “Cobra life cycle,” and you get answers consisting of Ford Mustang manufacturing details. Those results are not helpful for you, nor are you the target audience for the Ford Mustang website. Using SEO best practices, you can have your website show up when and where it is relevant and most likely to generate business.
Similarly, if you’re adding commercial inspections as an ancillary service to your home inspection business, it’s crucial that this is reflected in your current online presence, especially your website, using SEO best practices. The target audience for a home inspector is different than for a commercial inspector, and to generate commercial inspection business, your website must prominently highlight your commercial inspection services.
Types of SEO
There are several ways to drive traffic to your commercial property inspection business website. It is best to use multiple strategies to ensure that you’re getting the most out of your virtual presence.
- On-Site: This is the process of optimizing content that is on your website. This includes using keywords that mean something to your customers, internal links to more information, meta tags, customized URL structure, meta descriptions, image attributes, and more.
- Off-Site: A big goal of off-site SEO is to produce content that other people want to share. Once content is live on the Internet, activities to promote the content – such as sharing, commenting, social media, reviews, and engagement with potential clients – are all a part of off-site SEO.
- Local: Local SEO focuses on location-based results. The intent of local SEO is to guide consumers to results in a particular location. If you are trying to get recognized for being a commercial property inspector in a particular area, local SEO is important.
- Organic: Ranking with organic SEO techniques is structured more for informational sites, service industries, and businesses that are more active in e-commerce. This means that they sell products online rather than at a physical store, or have a service area rather than people visiting their office. The intent is to provide information to the consumer. This is important for any commercial property inspector who works in a specific service area and is able to schedule clients online.
New websites are popping up every day. If your website is not keeping up with search engine advancements, your site may get passed over by your competition. This means that in the search engine results, your website may be showing up on page three or four (or much worse) when potential customers are searching for commercial property inspectors in your area.
The search engine algorithm that ranks your site is continually changing. One quick way to keep things fresh is to update your website frequently with new content and ensure all of your information is current. It is important to view SEO as a long-term process. The specific structure of your commercial property inspection business and individual goals will determine the best way to structure the SEO for your website.