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Creating a Sales Funnel and Removing Customer Friction
CHAPTER 1: ABOUT THIS COURSE
Introduction and Downloadable Course Materials
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Introduction and Downloadable Course Materials
6 Topics
Student Verification
Course Information
Course Materials
How This Course Helps You
Common Sales & Marketing Acronyms
Glossary of Sales Funnel & Marketing Terms
CHAPTER 2: UNDERSTANDING THE SALES FUNNEL
The Sales Funnel Stages and More
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The Sales Funnel Stages and More
5 Topics
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1 Exam
What Is AIDA? Video
The AIDA Framework
Friction Points
Buyer Psychology
Conversion Rates
Quiz #1: Understanding the Sales Funnel
Developing a Sales Funnel Strategy
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Developing a Sales Funnel Strategy
4 Topics
Understanding Customer Experience
Step 1
Step 2
Step 3
Developing an Infrastructure to Support the Sales Funnel Strategy
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Developing an Infrastructure to Support the Sales Funnel Strategy
4 Topics
Infrastructure
Tech Stacking
Evaluating and Building Your Tech Stack
Sales Funnel Basics Recap Video
CHAPTER 3: IDENTIFYING AND REMOVING FRICTION THROUGHOUT ALL SALES FUNNEL STAGES
Identifying Opportunities
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Identifying Opportunities
10 Topics
|
1 Exam
Identifying Friction
Collect Quantitative Data
Avoid Assumptions About Customer Perception
Gather Qualitative Data
Monitor Reviews and Social Media
Avoid Assumptions About Customer Behavior
Engage a Third Party to Acquire Unbiased Feedback
Combine Insights to Create Holistic Improvements
An Empirical Example
Identifying Opportunities Recap Video
Quiz #2: Identifying and Removing Friction throughout All Sales Funnel Stages
Removing Friction
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Removing Friction
6 Topics
Removing the Most Common Cross-cutting Friction Points
Removing Friction from the Awareness Stage by Improving Brand Visibility
Removing Friction from the Interest Stage by Improving Brand Trust
Removing Friction from the Decision Stage by Closing the Sale
Removing Friction from the Action Stage with Exceptional Follow-up
Removing Friction Recap Video
CHAPTER 4: ACTION PLAN FOR OPTIMIZING YOUR SALES FUNNEL
Tasks by Timeline
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Tasks by Timeline
7 Topics
|
1 Exam
Implementing Action Plan
Month 1: Understand Your Current Sales Funnel
Month 2: Refine Your Funnel Strategy
Month 3: Eliminate Friction in the Funnel
Month 4: Test and Implement Changes
Month 5: Build Long-term Systems for Success
Ongoing: Maintain and Improve
Quiz #3: Action Plan for Optimizing Your Sales Funnel
CONCLUSION
Conclusion
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Conclusion
3 Topics
Example Sales Funnel
Takeaways
What’s Next
Optimizing Sales Funnel Efficiency and Removing Customer Friction Final Exam
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Removing Friction from the Interest Stage by Improving Brand Trust
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