Optimizing Sales Funnel Efficiency and Removing Customer Friction

CHAPTER 1 ABOUT THIS COURSE
Introduction and Downloadable Course Materials
6 Topics
Student Verification
Course Information
Course Materials
How This Course Helps You
Acronyms
Glossary
CHAPTER 2 UNDERSTANDING THE SALES FUNNEL
The Sales Funnel Stages and More
4 Topics
The AIDA Framework
Friction Points
Buyer Psychology
Conversion Rates
Developing a Sales Funnel Strategy
3 Topics
Understanding Customer Experience
Step 1
Step 2
Developing an Infrastructure to Support the Sales Funnel Strategy
1 Topic
Tech Stacking
CHAPTER 3 IDENTIFYING AND REMOVING FRICTION THROUGHOUT ALL SALES FUNNEL STAGES
Identifying Opportunities
9 Topics
Identifying Friction
Collect Quantitative Data
Avoid Assumptions About Customer Perception
Gather Qualitative Data
Monitor Reviews and Social Media
Avoid Assumptions About Customer Behavior
Engage a Third Party to Acquire Unbiased Feedback
Combine Insights to Create Holistic Improvements
An Empirical Example
Removing Friction
5 Topics
Removing the Most Common Cost-cutting Friction Points
Removing Friction from the Awareness Stage by Improving Brand Visibility
Removing Friction from the Interest Stage by Improving Brand Trust
Removing Friction from the Decision Stage by Closing the Sale
Removing Friction from the Action Stage with Exceptional Follow-up
CHAPTER 4 ACTION PLAN FOR OPTIMIZING YOUR SALES FUNNEL
Tasks by Timeline
7 Topics
Implementing Action Plan
Month 1: Understand Your Current Sales Funnel
Month 2: Refine Your Funnel Strategy
Month 3: Eliminate Friction in the Funnel
Month 4: Test and Implement Changes
Month 5: Build Long-term Systems for Success
Ongoing: Maintain and Improve
CONCLUSION
Conclusion
2 Topics
Takeaways
What’s Next
Previous Lesson
Next Topic

Removing the Most Common Cost-cutting Friction Points

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